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Journal

Notes for denim buyers and brand builders.

Written by the people who draft the patterns and run the wash house. No trend pieces, no reposted industry stats.

Launch

First five pieces

01

What is actually in a tech pack

And the four fields buyers forget, which is why the first sample comes back wrong.

/odm
02

Starting a denim label with 6 units per style

How low minimums actually work, and where the real cost sits.

/odm · /wholesale
03

Tummy Control, three ways

As a category, as a premium line, and as a patented construction you must engineer around.

/collection
04

Why size 14 and the plus break are two different patterns

The half-inch waist, two-inch hip step explained with the numbers.

/fits
05

ΔE is the only wash number your buyer should ask for

And why a ΔE quoted without a light source means nothing.

/wash-finish

One note a month, written by the people who make the product.